You may live in America – but Sweden lives in you. Swedish Americans – Heritage Collection is a tribute to everyone who carries their Swedish heritage with pride, regardless of whether their heart beats in Minnesota, Chicago, Seattle or Texas.
Here , Dala horses, the crown, folk costume patterns, Viking heritage and classic Swedish symbols meet in a modern, stylish design – created for everyday wear, parties and everything in between. These are clothes for those who never forget where their family comes from, for those who grew up with meatballs on Sundays, Midsummer in the backyard and Swedish words that live on in the family.
These are not souvenirs. This is identity, history and pride – printed on fabric.
Welcome to Swedish Americans. Rooted in Sweden. Worn in America.
